After months of eager anticipation, especially among.
football fashion enthusiasts, the NFL and Nike officially unveiled their new “Rivalries” uniforms on Thursday morning. These fresh kits mark a significant departure from the league’s traditionally conservative designs that have dominated over its century-long history.
Similar in concept to the NBA’s popular “City Edition” jerseys and Major League Baseball’s “City Connect” uniforms, the NFL’s “Rivalries” collection introduces eye-catching designs that may challenge traditionalists
Tastes. Featuring teams from the AFC East and NFC West,
these standout uniforms aim to highlight each club’s unique local identity while delivering a visually striking experience for fans and viewers alike.
Nike Highlights Community Spirit with 2025 NFL “Rivalries” Uniforms
In a press release following the official launch of the 2025 NFL “Rivalries” uniforms—first teased during Day 2 of the 2025 NFL Draft—Nike emphasized the powerful role rivalries play in sports.
Great rivalries have the ability to connect and inspire athletes
fans, teams, and entire communities,” Nike stated. The 2025 NFL “Rivalries” uniforms were created to honor long-standing local traditions while uniting fans through bold, distinctive designs that showcase the culture and pride of each city and team.
Each design in the 2025 NFL “Rivalries” uniform collection draws deeply from the history, culture, and legacy of its respective team. These uniforms serve as authentic, competitive expressions of community pride, offering both athletes and fans a new way to connect with their favorite franchises.
All eight participating teams had direct input into the custom designs, ensuring that every uniform reflects the team’s unique identity.
NFL Expands “Rivalries” Uniform Rollout Through 2028
The remaining 24 NFL teams will receive their own “Rivalries” uniforms in the coming years, with two additional divisions added to the rotation each season through 2028.
Every new ‘Rivalries’ uniform is designed to energize the game while honoring community pride and hometown traditions that resonate with NFL fans everywhere,” said Taryn Hutt, the NFL’s… vice president of club marketing.
Fans can purchase the new “Rivalries” jerseys and matching apparel starting September 10 at nike.com, NFLshop.com, and fanatics.com.
The NFL will showcase a dramatically different look in 2025 as eight teams — the Buffalo Bills, Cleveland Browns, Pittsburgh Steelers, Los Angeles Chargers, Washington Commanders, Green Bay Packers, New Orleans Saints (with a redesigned helmet and a modernized throwback jersey), and Tampa Bay Buccaneers — debuted new throwback or alternate uniforms earlier this summer.
USA TODAY Sports got an exclusive early look at the highly anticipated NFL “Rivalries” uniforms, ranking them from best to worst.
1. Arizona Cardinals
Arizona’s new “Rivalries” uniforms take inspiration from the desert itself. Featuring a rugged, desert-inspired design, the uniforms showcase a redesigned state flag on both the shoulder and helmet bumper. Copper detailing highlights the flag, jersey numbers, and pant stripes, paying tribute to Arizona’s official state metal.. Fittingly, the official theme for the Cardinals’ Rivalries look is “Built to Last.
Seattle’s “Rivalries” Uniforms Honor the City’s Loud, Proud Fanbase
Seattle takes second place in the “Rivalries” uniform rankings, though the heavy use of “Wolf Grey” for both jerseys and pants might be a minor drawback. Still, the “High-Decibel Zone” design theme is a fitting tribute to the Seahawks’ famously loud and passionate fans.
The uniforms feature a striking soundwave pattern across the shoulders and down the pants, symbolizing the seismic energy the team brings to the field. It pays tribute to Seattle’s legendary music culture — with icons like Pearl Jam, Nirvana, and Heart — and unforgettable highlights such as Marshawn Lynch’s epic 2011 wild-card touchdown that literally shook the city.
Seattle Seahawks’ “Rivalries” Uniforms Feature Unique Details for Fans
Seahawks fans get a special tribute in the new “Rivalries” uniforms with the number 12 — a nod to the team’s passionate “12s” fanbase — subtly embedded throughout the design, including a cascade of 12s within the jersey numbers themselves.Nike
The addition of “Beetle Green,” an iridescent shade that replaces the usual highlighter-like “Action Green,” brings a sleek, modern twist to the uniforms.
The highlight of the design is the helmet — a metallic chrome shell with bluish-green tones, delivering a far superior look compared to the black-and-gold two-tone helmets the Jaguars introduced years ago in terms of style and execution.
Buffalo Bills’ “Rivalries” Uniforms Bring an Icy New Look
Nike’s promo video for the Buffalo Bills’ “Rivalries” uniforms might leave Game of Thrones fans wondering if the team will be playing north of the Wall — especially with a new stadium currently being built — though definitely not in Westeros.
The uniforms embrace a frozen, arctic-inspired design similar to the Vikings’ “Winter Warrior” look, featuring silver numbers and a matching helmet logo. A sleek, silver-textured charging buffalo logo on the sleeve that adds a bold finishing touch.Nike
New England Patriots’ “Nor’Easter” Uniforms Inspired by Fog and Light
If the Bills’ look channels the North beyond the Wall, then the New England Patriots’ “Nor’Easter” uniforms feel right at home near the Iron Islands. Featuring a striking “Storm Blue” jersey inspired by the region’s signature New England fog, the design captures the essence of coastal weather.
Reflective silver striping runs along the shoulders and tapered pants, symbolizing beams of light from the iconic lighthouse at Gillette Stadium. Adding to the fresh look is a newly revealed “NE” logo showcased on the jersey sleeves.Nike
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San Francisco 49ers’ “For the Faithful” Uniforms Pay Tribute to the Gold Rush
The San Francisco 49ers highlighted their devoted fanbase, known as the “Faithful,” by featuring the word in elegant gold script above the jersey numbers along with “Faithful to the Bay” printed along the inside collar. The red jersey numbers feature a bold saloon-style font outlined in a vibrant gold shade rarely used by the team outside its helmets.
While the 49ers have recently incorporated cream tones into their branding across digital platforms, Nike the choice of a primarily black uniform might disappoint some fans. Still, the “For the Faithful” design stands as the team’s most authentic tribute yet to the California Gold Rush, staying true to its historic roots.
New York Jets’ “Gotham City” Uniforms Pay Tribute to Team History with Mixed Results
The New York Jets’ Nike“Gotham City Football Club” theme has its best detail hidden inside the neckline, where the name appears in Gothic font beneath the team’s signature plane logo. The color scheme — “Empire Green,” black, and gray — nods to Hall of Fame quarterback Joe Namath, who famously led the Jets to their only Super Bowl victory nearly 57 years ago.
The helmet, highlighted by a bold center stripe, Nike delivers a sleek look, though the Gothic-style jersey numbers come across as less refined.. Graphics on the sleeves and chest logo resemble manhole covers, a design choice that misses the mark, leaving fans hoping for Nike either a stronger military aviation theme or a darker, more Batman-inspired look to match the “Gotham” concept.
